Do not start by redesigning the site
When a business website suddenly stops producing leads, first determine whether the failure is availability, trust, conversion or tracking. A complete redesign can wait until the urgent failure is understood.
Triage checklist
- Confirm the domain resolves to the expected host
- Check SSL certificate validity and browser warnings
- Open the site on cellular data and another network
- Test every lead form and verify where submissions go
- Test phone, WhatsApp and email buttons on mobile
- Check recent DNS, hosting, plugin or code changes
- Review obvious 404s and broken navigation
- Confirm robots.txt and noindex settings were not changed accidentally
Protect evidence before making changes
Take screenshots, note the exact error and make a backup when possible. Emergency troubleshooting gets harder when five unrelated settings are changed at once and nobody remembers the original state.
Fix revenue-impacting failures first
For a business website, a broken quote form or call button can be more urgent than a cosmetic spacing issue. Prioritize the path a customer uses to trust the company and make contact.